Author Archives: Wendy Qi

Always be Crowdsourcing: Lessons Learned from Crowdfunding

Earlier this week, our team launched our first Kickstarter campaign with Sentri, a smart home security solution designed to give you full visibility and control of your home, providing intelligence on everything from humidity, temperature, and air quality to traditional

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Always be Crowdsourcing: Lessons Learned from Crowdfunding

Earlier this week, our team launched our first Kickstarter campaign with Sentri, a smart home security solution designed to give you full visibility and control of your home, providing intelligence on everything from humidity, temperature, and air quality to traditional

/ No comments

Finding India in the Heart of Rio

With the World Cup fast approaching (only three short days away!), Brazil is increasingly being pushed onto the global stage, and the country is scrambling to prepare for its biggest global show yet.    (In)famously known as the eternally emerging

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Finding India in the Heart of Rio

With the World Cup fast approaching (only three short days away!), Brazil is increasingly being pushed onto the global stage, and the country is scrambling to prepare for its biggest global show yet.    (In)famously known as the eternally emerging

/ 2 Comments

If I were 22: Think Hard, Work Hard, Play Hard

I’m generally a sucker for graduation speeches, and especially with May being the height of graduation season, I always find myself watching / reading a few this time of year whether in gratitude or an inspired heart.  Aside from the

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If I were 22: Think Hard, Work Hard, Play Hard

I’m generally a sucker for graduation speeches, and especially with May being the height of graduation season, I always find myself watching / reading a few this time of year whether in gratitude or an inspired heart.  Aside from the

/ No comments

Mark Penn on Microtrends, Technology, and Politics

At first glance, Mark Penn – one time pollster for the Clinton administration and the “most powerful man in Washington you’ve never heard of” – may seem an odd choice to steer the brand and strategic direction for tech behemoth,

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Mark Penn on Microtrends, Technology, and Politics

At first glance, Mark Penn – one time pollster for the Clinton administration and the “most powerful man in Washington you’ve never heard of” – may seem an odd choice to steer the brand and strategic direction for tech behemoth,

/ No comments

The Thought Leadership Imperative for Ad Agencies

Recently, I’ve been thinking a lot about what “thought leadership” means at agencies, especially in an age where the boundaries of what constitutes “media” become both murkier and more complex.  For creative agencies, does it mean a continuation of delivering

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The Thought Leadership Imperative for Ad Agencies

Recently, I’ve been thinking a lot about what “thought leadership” means at agencies, especially in an age where the boundaries of what constitutes “media” become both murkier and more complex.  For creative agencies, does it mean a continuation of delivering

/ No comments

What I’m Reading: On China, Typography, and The Power of Connected Networks

We live in a marvelous age of content discovery and learning.  Between platforms like the Khan Academy, traditional publications like the Financial Times, New Yorker, and the Atlantic, and an ever-growing presence (both digitally and in-person) of gatherings like TED,

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What I’m Reading: On China, Typography, and The Power of Connected Networks

We live in a marvelous age of content discovery and learning.  Between platforms like the Khan Academy, traditional publications like the Financial Times, New Yorker, and the Atlantic, and an ever-growing presence (both digitally and in-person) of gatherings like TED,

/ No comments

Building Global Products

I’ve always been a firm believer in user-centric products that are inspired and designed with the user in mind from the very beginning — and in the age of building globally, this becomes more important than ever. If you ever

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Building Global Products

I’ve always been a firm believer in user-centric products that are inspired and designed with the user in mind from the very beginning — and in the age of building globally, this becomes more important than ever. If you ever

/ No comments

The Rise of the Global Chinese Luxury Consumer

A few months ago, I spent several weeks in Shanghai observing and studying the development of luxury in China. Below are some of the results from my study, and why I think the true opportunity for brands to reach Chinese

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The Rise of the Global Chinese Luxury Consumer

A few months ago, I spent several weeks in Shanghai observing and studying the development of luxury in China. Below are some of the results from my study, and why I think the true opportunity for brands to reach Chinese

/ One Comment

A Tale of Three Cities: The Role of Work

What is work? And to be more exact, the philosophy behind work? Lately, I’ve found myself asking this question with increasing frequency in thinking about what it is that motivates and propels us to simply … do.  The simplest answer is

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A Tale of Three Cities: The Role of Work

What is work? And to be more exact, the philosophy behind work? Lately, I’ve found myself asking this question with increasing frequency in thinking about what it is that motivates and propels us to simply … do.  The simplest answer is

/ No comments

Marketing Lessons in China from 15,000 Feet

On an 8 p.m. Spring Airlines flight from Kunming to Shanghai, a crew member started broadcasting about the long night flight ahead of us. Of the travelers among us, he remarked that about 40% on the flight were riding a

/ 3 Comments

Marketing Lessons in China from 15,000 Feet

On an 8 p.m. Spring Airlines flight from Kunming to Shanghai, a crew member started broadcasting about the long night flight ahead of us. Of the travelers among us, he remarked that about 40% on the flight were riding a

/ 3 Comments