Author Archives: Wendy Qi
Always be Crowdsourcing: Lessons Learned from Crowdfunding
Earlier this week, our team launched our first Kickstarter campaign with Sentri, a smart home security solution designed to give you full visibility and control of your home, providing intelligence on everything from humidity, temperature, and air quality to traditional
Always be Crowdsourcing: Lessons Learned from Crowdfunding
Earlier this week, our team launched our first Kickstarter campaign with Sentri, a smart home security solution designed to give you full visibility and control of your home, providing intelligence on everything from humidity, temperature, and air quality to traditional
Finding India in the Heart of Rio
With the World Cup fast approaching (only three short days away!), Brazil is increasingly being pushed onto the global stage, and the country is scrambling to prepare for its biggest global show yet. Â Â (In)famously known as the eternally emerging
Finding India in the Heart of Rio
With the World Cup fast approaching (only three short days away!), Brazil is increasingly being pushed onto the global stage, and the country is scrambling to prepare for its biggest global show yet. Â Â (In)famously known as the eternally emerging
If I were 22: Think Hard, Work Hard, Play Hard
I’m generally a sucker for graduation speeches, and especially with May being the height of graduation season, I always find myself watching / reading a few this time of year whether in gratitude or an inspired heart. Â Aside from the
If I were 22: Think Hard, Work Hard, Play Hard
I’m generally a sucker for graduation speeches, and especially with May being the height of graduation season, I always find myself watching / reading a few this time of year whether in gratitude or an inspired heart. Â Aside from the
Mark Penn on Microtrends, Technology, and Politics
At first glance, Mark Penn – one time pollster for the Clinton administration and the “most powerful man in Washington you’ve never heard of†– may seem an odd choice to steer the brand and strategic direction for tech behemoth,
Mark Penn on Microtrends, Technology, and Politics
At first glance, Mark Penn – one time pollster for the Clinton administration and the “most powerful man in Washington you’ve never heard of†– may seem an odd choice to steer the brand and strategic direction for tech behemoth,
The Thought Leadership Imperative for Ad Agencies
Recently, I’ve been thinking a lot about what “thought leadership” means at agencies, especially in an age where the boundaries of what constitutes “media” become both murkier and more complex. Â For creative agencies, does it mean a continuation of delivering
The Thought Leadership Imperative for Ad Agencies
Recently, I’ve been thinking a lot about what “thought leadership” means at agencies, especially in an age where the boundaries of what constitutes “media” become both murkier and more complex. Â For creative agencies, does it mean a continuation of delivering
What I’m Reading: On China, Typography, and The Power of Connected Networks
We live in a marvelous age of content discovery and learning. Â Between platforms like the Khan Academy, traditional publications like the Financial Times, New Yorker, and the Atlantic, and an ever-growing presence (both digitally and in-person) of gatherings like TED,
What I’m Reading: On China, Typography, and The Power of Connected Networks
We live in a marvelous age of content discovery and learning. Â Between platforms like the Khan Academy, traditional publications like the Financial Times, New Yorker, and the Atlantic, and an ever-growing presence (both digitally and in-person) of gatherings like TED,
Building Global Products
I’ve always been a firm believer in user-centric products that are inspired and designed with the user in mind from the very beginning — and in the age of building globally, this becomes more important than ever. If you ever
Building Global Products
I’ve always been a firm believer in user-centric products that are inspired and designed with the user in mind from the very beginning — and in the age of building globally, this becomes more important than ever. If you ever
The Rise of the Global Chinese Luxury Consumer
A few months ago, I spent several weeks in Shanghai observing and studying the development of luxury in China. Below are some of the results from my study, and why I think the true opportunity for brands to reach Chinese
The Rise of the Global Chinese Luxury Consumer
A few months ago, I spent several weeks in Shanghai observing and studying the development of luxury in China. Below are some of the results from my study, and why I think the true opportunity for brands to reach Chinese
A Tale of Three Cities: The Role of Work
What is work? And to be more exact, the philosophy behind work? Lately, I’ve found myself asking this question with increasing frequency in thinking about what it is that motivates and propels us to simply …Â do. Â The simplest answer is
A Tale of Three Cities: The Role of Work
What is work? And to be more exact, the philosophy behind work? Lately, I’ve found myself asking this question with increasing frequency in thinking about what it is that motivates and propels us to simply …Â do. Â The simplest answer is
Marketing Lessons in China from 15,000 Feet
On an 8 p.m. Spring Airlines flight from Kunming to Shanghai, a crew member started broadcasting about the long night flight ahead of us. Of the travelers among us, he remarked that about 40% on the flight were riding a
Marketing Lessons in China from 15,000 Feet
On an 8 p.m. Spring Airlines flight from Kunming to Shanghai, a crew member started broadcasting about the long night flight ahead of us. Of the travelers among us, he remarked that about 40% on the flight were riding a