The Buspreneur Chronicles
There are many ways to SxSW, the annual music, film and interactive festival in Austin, Texas, and while most choose to make their way to the Lone Star State by air, a (growing) group of individuals have chosen to make that trip by bus instead, coming from as far away as New York City and San Francisco. This isn’t any ordinary road trip, however, and participants are expected to hatch, develop, market, and launch a product by the end of their three-day trip to Austin — all while exploring the pockets of innovation that are incubating along the way.
Hello, StartUpBus, the brainchild of Australian Elias Bizannes who first thought of the concept as a half-joke with friends. The first StartupBus took off from San Francisco to Austin in 2010, and since then, it has grown to have a presence in more than six cities (including from Mexico City, Mexico!)
As far as a “buspreneur” goes, I probably come as one of the more unlikely candidates – a marketing professional at an ad agency and a freelance journalist. Startups have always fascinated me, both as a tech enthusiast and writer, but I’ve never actively been involved in one (I’ll help out here and there but nothing from start to finish). What better way to do it then to go on a bus for three days with a group of complete strangers?
And so, what have I learned:
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